Expertise
- Brand & positioning strategies
- Brand Implementation
- advertising
- CRM programmes
- Insight and research
- Direct marketing
- Brand response
- Marketing planning
Summary
A truly integrated marketing communications consultant. Most consultants focus on certain areas of marketing. But I believe the whole should be greater than the sum of it's parts. Brand must flow through all channels. Data and insight must drive the marketing communications mix and the whole marketing funnel most work in in harmony; from PR, advertising, digital content, direct response, and customer relationship marketing. It’s all there to attract, build and grow your business in a seamless marketing ecosystem.
Experience
-
Tipping Point Marketing
Director
- Current
Education History
-
Global MBA
Manchester Business School
2011 - 2013
Qualifications
Pos graduate diploma in Marketing (CIM dipM)
